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ARN Magazine - March/April 2009

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In this Issue:

FEATURES

Thriving in the New Economy
While rentals are down 10-15 percent, independent operators and small franchisees are aggressively adapting to new market conditions and reaping the rewards.

Buying Used Cars (Intelligently)
With fewer car programs and a cap on financing limits, it’s time to consider “fleeting up” with used vehicles.

15 Ways to Build Your Business in a Tough Economy
This year’s Car Rental Show gives you more ways than ever to network, learn and build your business.

Fox Celebrates 20
Fox Rent A Car remains focused on the leisure market with a business plan that promotes steady growth while weathering tough economic times.

5 Key Factors Driving Effective Rates Management
In a down economy, implementing a revenue management strategy that addresses potential customers, fleet utilization, advance reservation build and competitor’s constant price fluctuations is more essential than ever.

DEPARTMENTS
  • Publisher’s Perspective
  • Industry news
       Public RACs report year-end earnings. Fleet loans available under TALF program. Fleet sales contribute to 34-year low.
  • Car Rental Q&A
       Techniques for working with international clientele.
  • Product and Vendor News
       U-Save strikes deal with Orbitz.
  • Used Car Prices
  • RentAlert
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