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ARN Magazine - September/October 2007

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In this Issue

The Greening of the Auto Rental Industry
The auto rental industry is catching on to the green movement. Does it make business sense, or is it just a lot of globally warmed air?

The Art of the Deal
The new consolidated car rental facility in Anchorage was built within budget and on time using a unique business model. Can it work elsewhere?

Recruiting Generation Y
They are 70 million strong and the fastest growing segment of the workforce. Here are five important tools to use when recruiting Gen Y.

Recovering Diminished Value
The law in 43 states permits recovery of the diminished value of a damaged rental vehicle. Don’t be afraid to sue for what is rightfully yours.

Advantage Opens Franchise Doors
The 44-year old rental company intends to bring the same hands-on approach it employs in its corporate stores to franchise operations.
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