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F&I Magazine - August 2009
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In this Issue
C.A.R.S. A Lesson In Social Media
Congress’ Cash for Clunkers program is a much needed shot in the arm for the auto industry. But more than anything, this once-in-a-lifetime opportunity is testing the strategies marketing firms are pushing, and dealers are employing.
2009 NAF Survey: Buyers Steered Toward Used
The NAF Association’s annual survey revealed the stress finance companies felt heading into 2009, but it also illustrated a firmer grasp of what was at stake. The question is whether this understanding will make financing widely available again
Dealer Performance Under Lender Spotlight
Will the fate of the industry’s troubled automakers might be making headlines, finance sources say their focus is on dealer performance.
10 F&I Landmines to Avoid
F&I veteran gives 10 reasons why you should set aside the old ways of doing business and embrace the new reality facing the industry.
F&I’S Value Statement
Have we forgotten our purpose? A Kentucky dealer provides a reminder of why F&I exists, and why the people fielding the position are so important.
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