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ARN Magazine - September/October 2008

click to enlarge


In this Issue:
FEATURES

Coping with the New Small Car Reality
The days of customers being excited about a free upgrade are over. How is the car rental industry dealing with the shift in demand to smaller vehicles?

Nicholson Promoted to President of Enterprise
Pam Nicholson discusses her career path, the merging of Enterprise with the National and Alamo brands and how Enterprise is tackling the challenges facing the industry.

Hertz Franchisee Develops Opportunities in Mexico
AVASA the largest Hertz franchisee in Mexico, has grown from a fleet of 700 to 6,000 in five years through innovative marketing efforts and groundbreaking partnerships.

Creative Colors International: We Can Fix That
Completely replacing your rental vehicles, worn-out interior can quickly get costly. CCI offers a more economical alternative – restoration.

DEPARTMENTS
  • Editor’s Page
       Finding Opportunity in the New Realty.
  • Industry News
       Marjor RACs Report Q2 Earrings
  • Car Rental Q&A
  • Used Car Prices
  • Product and Vendor News
  • RentAlert
       Small Car Demand: How the Majors Are Coping.
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