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ARN Magazine - September/October 2008
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In this Issue:
Coping with the New Small Car Reality
The days of customers being excited about a free upgrade are over. How is the car rental industry dealing with the shift in demand to smaller vehicles?
Nicholson Promoted to President of Enterprise
Pam Nicholson discusses her career path, the merging of Enterprise with the National and Alamo brands and how Enterprise is tackling the challenges facing the industry.
Hertz Franchisee Develops Opportunities in Mexico
AVASA the largest Hertz franchisee in Mexico, has grown from a fleet of 700 to 6,000 in five years through innovative marketing efforts and groundbreaking partnerships.
Creative Colors International: We Can Fix That
Completely replacing your rental vehicles, worn-out interior can quickly get costly. CCI offers a more economical alternative – restoration.
Finding Opportunity in the New Realty.
Marjor RACs Report Q2 Earrings
Car Rental Q&A
Used Car Prices
Product and Vendor News
Small Car Demand: How the Majors Are Coping.
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