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ARN Magazine - November/December 2005

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In this Issue:

A Report on the 2004 Car Rental Show:

· Chuck Fallon of Cendant Car Rental Group stressed the need for an agile organization…
· Lee Kaplan of Enterprise Rent-A-Car urges the industry to unite to defeat tax proposals…
· And much more…

How to Set Branch Goals that Signal True Success
You need to involve your staff in setting annual sales goals and ensure that those goals measure per-unit performance - not overall revenue.

Ratcheting Up Web Traffic Through Affiliate Marketing
A growing number of car rental operators are tapping into this means for generating qualified online traffic, often paying on a cost-per-sale basis.
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