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ARN - January/February 2013

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In This Issue:

FEATURES

Sixt Celebrates 100 with U.S. Franchise Expansion
The German rental company stuck a flag in America last year and recently announced a franchise program in the states. Do you have what it takes to be a Sixt franchisee?

Survey Examines Local Market Customers
The Frontline Performance Group presents findings of a local market customer survey. What do these customers really want?

The Mobile World is Growing__Are You Ready?
The use of mobile-and tablet-friendly websites is skyrocketing. Hertz outlines its new responsive web design and how it helped streamline the company’s web development for various platforms.

Recovering: Industry Responds ‘Admirably’ to Sandy
Since October, rental car companies affected by Superstorm Sandy have been responding to unprecedented demand. How are things now?

DEPARTMENT

  • Web Table of Contents
  • Editor’s Corner
        The magazine is a good time to dispel some myths in the car rental industry.

  • ACRA
        The election is over. Now What?.

  • Industry News
        Enterprise Gives Car Share Brand Updates.
        Hertz Completes Dollar Thrifty Acquisition, FSNA Closes Advantage Deal.
        Rates Still Down Year Over Year.

  • Car Rental Q&A
        What are good incentives for my associates
        How do we work more with our local dealerships?
        What should I do in creating new products for my customers?

  • Rent Alert
        Enterprise Rent-A—Car Launches Franchise Network Abroad

  • Product and Vendor News


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