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F&I and Showroom - July 2012
click to enlarge
In this Issue
FEATURES
On the Point
Storm Ahead
‘Is it calm before the storm, or is it th industry reality back on its feet? “DaMan” takes a look at the latest headlines and offers his industry forecast.
Dealer Profile
’Like’ It and Profit
Two dealerships share their Facebook experiences, and talk about why they’re believers in the social network despite not being able to quantify its effectiveness.
Executive G & A
The FordDirect Experiment
The editor goes one-on-one with FordDirect’s chief executive to get an update on the service that began shepherding Ford dealers into the digital age 12 years ago.
Compliance
A Costly Decision
The Federal Trade Commission has turned a helpful rule into another regulatory hurdle for dealers. The magazine’s resident compliance guru weighs in..
Auto Finance
Auto Finance Keys Q1 Sales Uptick
Auto sales jumped out to a 14.5 million-unit annual pace in the opening quarter of 2012 The catalyst was a surging auto finance market in which several key metrics fell to pre-recession levels.
DEPARTMENTS
Letters
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Developments
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Guest Editorial
Bottomliners
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Mad Marv
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