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F&I and Showroom - April 2012
click to enlarge
In this Issue
FEATURES
Dealer Profile
Driving Impressions
Dealers Joe Castle and Matt Buchanan don’t call themselves “digital dealers” - at least not yet. But they consider themselves students of the digital marketing game.
On the Point
Beyond the Sales
‘Da man’ dishes out the shots this month. Check out what he has to say about the Volt, Mazda’s leadership, Mitsubishi’s part business plans and more.
Auto Finance
A Driving Force
With strong sales driven by law interest rates and on-time payments. 2011 finished with a bang. Find out what other trends Experian Automotive spotted in the fourth quarter 2011.
Compliance
Contractually Obligated
Bending the rules in the name of customer satisfaction isn’t a viable defense in court. The magazine’s newest compliance expert explains.
Finance and Insurance
Rethinking Leasing
As leasing gears up for another surge, the magazine’s veteran F&I expert offers a historical perspective and a few tips for adding product sales to this transaction type.
DEPARTMENTS
Letters
Editorial
Developments
Industry Trends
Sales Driver
On the Point
Bottomliners
Legal
Mad Marv
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