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F&I and Showroom - December 2010

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In this Issue

FEATURES

Dealer Profile
Uncommon Courtesy
Jack Grimley is helping Courtesy Chevrolet recover from one of the worst economic stretches in San Diego history. His secret? Keep it simple.

Technology
Four-Step Strategy for Social Media Success
Midlands Honda in Columbia, S.C., is proof that social media can improve a dealership’s bottom line by generating ROI and creating loyal customers.

Special Finance
The Untapped Market
The bankruptcy segment is growing by leaps and bounds, and insiders say there’s a group of lenders just waiting to help dealers cash in on this niche market.

Special Finance
It’s Tax Season
Here’s short primer to help you take advantage of what could be the best time of year for special finance: tax season.

DEPARTMENTS
  • Letters
  • Sales Driver
  • Mad Marv
  • Editorial Page
  • Developments
  • Bottomliners
  • Legal
  • Industry Trends
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