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F&I and Showroom - September 2011
click to enlarge
In this Issue
FEATURES
Dealer Profile
Down But Not Out
After 20 years of steady growth, Eastern Automotive founder Robert Bassam nearly lost it all. Learn how old friends and a new business model put his operation back on track.
Compliance
A Social Media Pitfalls to Avoid
Social media offers great opportunities to market your store, but there are several legal traps inherent to this type of viral marketing.
Finance and Insurance
4 Ways to Reenergize Your Pitch
Have you ever wondered why your performance levels lag? F&I expert offers a remedy for keeping you on your game.
The Interview
A five-minute interview can go a long way toward putting customers at ease, and It may even lead to a nice boost in F&I profit per vehicle retailed.
Technology
E-Contracting’s Missing Link
Integration has been one of the obstacles in the way of the industry’s push toward e-contracting. One technology expert says that will no longer be the case going forward, especially for product providers.
DEPARTMENTS
Letters
Editorial
Developments
Industry Trends
Sales Driver
On the Point
Bottomliners
Legal
Mad Marv
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