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F&I and Showroom - September 2011

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In this Issue

FEATURES

Dealer Profile
Down But Not Out
After 20 years of steady growth, Eastern Automotive founder Robert Bassam nearly lost it all. Learn how old friends and a new business model put his operation back on track.

Compliance
A Social Media Pitfalls to Avoid
Social media offers great opportunities to market your store, but there are several legal traps inherent to this type of viral marketing.

Finance and Insurance
4 Ways to Reenergize Your Pitch
Have you ever wondered why your performance levels lag? F&I expert offers a remedy for keeping you on your game.
The Interview
A five-minute interview can go a long way toward putting customers at ease, and It may even lead to a nice boost in F&I profit per vehicle retailed.

Technology
E-Contracting’s Missing Link
Integration has been one of the obstacles in the way of the industry’s push toward e-contracting. One technology expert says that will no longer be the case going forward, especially for product providers.

DEPARTMENTS
  • Letters
  • Editorial
  • Developments
  • Industry Trends
  • Sales Driver
  • On the Point
  • Bottomliners
  • Legal
  • Mad Marv
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