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F&I and Showroom - August 2010

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In this Issue

FEATURES

Industry Snapshot
Carfax: Friend or Foe
Dealers aren’t happy about Carfax entering the pricing game, but market insiders say that’s not what’s hurting margins these days.

Dealer Profile
Conicelli’s Triple Threat
Conicelli Autoplex touts one of the nation’s top internet departments. Meet the three people behind the online success story.

Compliance
A Dealer’s Guide to Digital Compliance
The Internet is ripe with opportunities, as well as risks. Check out this primer on establishing a digital compliance manual.

Technology
Your Social Media Toolkit
Dealer expert dives into five social media platforms and provides five strategies for winning today’s digital word-of-mouth battle.

Marketing
Measured Expectations
Dealer consultant says its time to test those deeply held beliefs about managing dealerships, and lays out a plan for testing what really works.

Finance and Insurance 2010
Curb Appeal: Prepaid Maintenance Revisited
Find out how today’s prepaid maintenance plans can triple our chances of getting customers into the service bay.

DEPARTMENTS
  • Letters
  • Sales Driver
  • Mad Marv
  • Editorial Page
  • Developments
  • Bottomliners
  • Legal
  • Industry Trends
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