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F&I - August/September 2003

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In this Issue:

Magic Words That Make You Money
Words are powerful – and they can make the difference between a sale and “I don’t need that stuff.” In the F&I office, communicating the benefits of our products begins with understanding the customer’s needs.

Spot the Crooks – Don’t Get Burned
For the country’s nearly 22,000 franchised new-car dealerships, consumer fraud resulting in auto theft represents a substantial threat to profits. Ironically, car dealerships have tools to help prevent fraud, but few take advantage of them.

Would You Like Some Popcorn With That Soda?
A quality F&I program that increases profits is like a night at the movies. Offering value-enhancing products and services in your F&I department will allow your dealership to increase profits and boost customer retention.
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