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ARN Magazine - March/April 2004

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In this Issue:

An Independent for the Internet Age
Owners of LA-based Fox Rent a Car have turned to computer-based technology to expand both brand awareness and operations.

Dissecting the Customer Experience
What factors determine whether your customer is satisfied? A focus on the customer’s perspective can help identify means for gaining market share.

Restrictions on Collision Damage Recovery
A summary of state laws that restrict your ability to recover damages from your renter and other authorized drivers.
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Auto Rental News - Fact Book 2004
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This year's Fact Book assists our reader in executing their plans for a more profitable year.
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Reprinted Article: Changing Corporate Culture to Boost Sales, Service and Employee Satisfaction
Business principles developed by Khoury Consulting are helping more and more car rental companies realize their potential for growth. Read about them here...
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Reprinted Article: The Secret of Developing an Accurate Fleet Budget
Use this three-step process to increase accuracy in your fleet budget
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