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F&I and Showroom - January 2011
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In this Issue
Your Online Reputation
Word of mouth has always been the dealer’s marketing tool. but the internet age has changed the rules. Find out what dealers are doing to regain control of their reputations.
Doors Open for Below-Prime Buyers
In the third quarter, subprime originations increased for the first time since the credit crisis. Auto Finance analyst breaks down the results.
First Line of Defense
Karina Grile worked overtime to get Voss Auto Network’s stores in line with the industry’s newest rule – one that experts say could be a blessing in disguise.
The magazine catches up with The Warranty Group’s Michael Frosch to discuss F&I, automotive retailing and the road ahead.
Direct Mail Mounts a Comeback
Mailers were the first line item scratched from many dealers’ advertising budgets during the downturn. Marketing ace says it’s time to add them back.
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