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F&I and Showroom - January 2011

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In this Issue

FEATURES

Technology
Your Online Reputation
Word of mouth has always been the dealer’s marketing tool. but the internet age has changed the rules. Find out what dealers are doing to regain control of their reputations.

Auto Finance
Doors Open for Below-Prime Buyers
In the third quarter, subprime originations increased for the first time since the credit crisis. Auto Finance analyst breaks down the results.

Compliance
First Line of Defense
Karina Grile worked overtime to get Voss Auto Network’s stores in line with the industry’s newest rule – one that experts say could be a blessing in disguise.

Q&A
Getting Resourceful
The magazine catches up with The Warranty Group’s Michael Frosch to discuss F&I, automotive retailing and the road ahead.

Special Finance
Direct Mail Mounts a Comeback Mailers were the first line item scratched from many dealers’ advertising budgets during the downturn. Marketing ace says it’s time to add them back.

DEPARTMENTS
  • Letters
  • Sales Driver
  • Mad Marv
  • Editorial Page
  • Developments
  • Bottomliners
  • Legal
  • Industry Trends
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