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F&I and Showroom - August 2012
click to enlarge
In this Issue
FEATURES
On the Point
Figures Lie and Liars Figure
There’s some funny stuff going on in the industry and “DaMan” is all over it. This month, he raises some questions about recent sales reports and Gen Y studies.
Dealer Profile
Points of Pinterest
Bay Ridge Toyota’s Joe Ciaccia believes Pinterest offers dealers what Facebook and Twitter never will. Find out what it is.
Dealer Profile
Gone ‘eBaying’
Century Motors is proving every day that eBay Motors is more than just a marketplace for hard to-find vehicles. In fact, 90 percent of the dealership’s sales originate from the site.
Compliance
Text Education
Text-message marketing is subject to more regulations than many dealers realize. Before launching your store’s next SMS campaign, give this compliance primer a read.
Special Finance
Have A Seat
F&I managers must decide for themselves whether the customer interview is advisable or expendable, but the magazine’s subprime insider says it’s mandatory for special finance managers.
DEPARTMENTS
Letters
Editorial
Developments
Industry Trends
Guest Editorial
Bottomliners
Legal
Mad Marv
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