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ARN Magazine - July/August 2009

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In this Issue:


Right Size or Capsize
Rental car companies large and small grapple with tight lending, lower demand and two suppliers bankruptcies. Is the industry heading in the right direction?

How to Be Your Bank’s Best Customer
Banks want more assurances than ever that your business is healthy. Having an answer to these 10 questions will help keep your credit lines safe.

Improving Revenue Management in an Economic Downturn
See how effective rate management turned airport rate wars into a win-win for a David and his Goliath competitors.

Surviving the Car Rental Climate Change
The troubled economy is causing a new mindset in the car rental customer as well as the car rental employee. Can you take advantage of opportunity or will you simply try to weather the storm?


  • Publisher’s Perpective
       The funeral for the car rental industry has been cancelled.
  • Editor’s Corner
       Embracing the 60,000-mile rental car.
  • News
       New Advantage Opens in 15 Locations Bankruptcies Not Affecting Used Market, Yet Zipcar Plans IPO
  • Q&A
       How your frontline can help prevent theft
  • Product and Vendor News
       Bluebird User’s Conference announced
  • RentAlert
       Low auction volumes keep prices afloat
  • Used Car Prices
  • This item is Currently In Stock