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ARN Magazine - March/April 2011

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In This Issue:

FEATURES

How to Explain Car Rental to Banks and Investors
Investment banker Scott White gives eight good reasons to convince banks their money will be safe, and three compelling arguments to attract equity investors.

An Independent’s Evolution
Greenberg Rent A car has progressed into a new client base through a new location, an affiliate program partnership, a “big-business” look and meticulous attention to customer service.

From Recession to Recovery
Car rental operators and industry stakeholders race to market forces and assimilate change into their business plans.

The Future of Internet Reservations for Car Rental
Direct connect technology mobile phone reservations and alternatives to traditional travel portals are all driving change in the world of travel reservations.

A Plan for Growth
Fox Rent A Car is looking for a few good affiliate partners to share in its expansion plans.

DEPARTMENT
  • Editor’s Corner
       8 Lessons Learned from the Recession.
  • Guest Editorial
      The Right Way to Repay.
  • Industry News
       Hecker gets 10 years for fraud. Global car rental revenue to top $53 billion in 2015.
  • Car Rental Q&A
       Which key sales items should we be discussing?.
  • Rent Alert
       Avis Budget Says No to No-show Fees.
  • Product and Vendor News
  • Used Car Prices
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