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ARN Magazine - November/Decmber 2010
click to enlarge
In This Issue:
FEATURES
Running a Rental Business Without Owing a Fleet
Welcome to peer-to-peer renting the new neighborhood car rental.
How to Rent an Electric Car
Enterprise and Hertz are rotating the Nissan LEAF into their rental fleets. How do you rent a vehicle with brand-new technology that no one has driven before?
Five Truths About Angry Customers
Understand why customers get angry and empower your frontline associates and managers with techniques to manage them.
Meet ACRA’s New Executive Director
Sharon Faulker brings more than 35 years of experience in car rental, as a corporate area manager, franchisee, independent, RAC owner and legislative advocate.
12 Low or No-Cost Ideas to Market Your Business
DEPARTMENT
Publisher’s Perspective
Fleet is no longer a dirty word
Editor’s Corner
Industry realignment: What now?
Industry News
Hertz expands Advantage, Local Edition; Enterprise acquires Arelco franchise.
Car Rental Q&A
How to prevent car theft and track customer complaints
Rent Alert
Merger talks in holding pattern.
Product and Vendor News
Used Car Prices
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