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ARN Magazine - November/Decmber 2010

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In This Issue:

FEATURES

Running a Rental Business Without Owing a Fleet
Welcome to peer-to-peer renting the new neighborhood car rental.

How to Rent an Electric Car
Enterprise and Hertz are rotating the Nissan LEAF into their rental fleets. How do you rent a vehicle with brand-new technology that no one has driven before?

Five Truths About Angry Customers
Understand why customers get angry and empower your frontline associates and managers with techniques to manage them.

Meet ACRA’s New Executive Director
Sharon Faulker brings more than 35 years of experience in car rental, as a corporate area manager, franchisee, independent, RAC owner and legislative advocate.

12 Low or No-Cost Ideas to Market Your Business

DEPARTMENT

  • Publisher’s Perspective
       Fleet is no longer a dirty word
  • Editor’s Corner
       Industry realignment: What now?
  • Industry News
       Hertz expands Advantage, Local Edition; Enterprise acquires Arelco franchise.
  • Car Rental Q&A
       How to prevent car theft and track customer complaints
  • Rent Alert
       Merger talks in holding pattern.
  • Product and Vendor News
  • Used Car Prices
  • This item is Currently In Stock
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