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PowerSport F&I - July/August 2009

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In this Issue:

FEATURES

The Genuine Deal
Find out how one Genuine Scooter dealer is taking advantage of the scooter marker’s recently maker’s recently forged relationship with Progressive Insurance.

Part 1: The Art of Ethical Persuasionbr> Being good at persuasion isn’t always a bad thing, just as long as the person being persuaded also benefits. F&I trainer breaks down the six principles of persuasion in part one of his series on how to ethically use this key sales tool.

7 Fundamentals of F&I
Dealer consultant Gart Sutton continue his story about his mentor, Steve, and what he taught him about the seven fundamentals of F&I.

4 Threats To PSFI
The magazine’s legal guru takes a hard look at four legislative threats that could change the face of the business office.
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