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F&I and Showroom - March 2010

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In this Issue

FEATURES

Dealer
Pink-Slip Protection: What’s the Holdup?
An insider provides some insight on what’s preventing job-less protection form becoming a regular item on F&I menus.

Advertising
5 Steps to Social Media Success
In today’s Web 2.0 environment, the dealership doesn’t define its customer base, it’s the customer base that defines the dealership.

Inventory
Pricing Value in the Internet Age
The internet has changed used-vehicle pricing, and technology providers are moving quickly to level the playing field.

Compliance
New Credit Rules Decoded
The Risk-Based Pricing Rules represent the latest in consumer-protection regulations, but they aren’t easy to decipher.

Dealer CSI
Diagnosing the Front-End
Customer loyalty is one area a dealership can always manage. Expert provides insights on how to keep customers coming back for more.

Special Finance
Primed for a Comeback
Special finance could be on the comeback trail, that’s if bank regulators and financial services reform don’t get in the way.

Special Finance
Trigger Leads Revisited
DealerLink founder talks about his new trigger leads program.

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