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ARN Magazine - November/December 2003

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In this Issue:

New York’s Insurance Crisis
The summer of 2003 saw most independents and franchisees in New York scrambling to secure fleet insurance before their existing policies expired. Exposure arising form vicarious liability, combined with a hardened insurance market, created a dearth of options.

The Technology-Driven Web World Order
The Internet’s growing role ad a core revenue channel, along with other advances in technology, creates growth opportunities for RAC’s bold enough to adapt quickly.

Escaping into the Sand
Budget Car and Truck Rental of Columbus (Ohio) takes a typical state fair sponsorship and turns it into a visually stunning marketing tool.
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