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ARN Magazine - January/February 2012

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In This Issue:

FEATURES

2012 Car Rental Show Preview
What’s in store for this year’s show agenda?

Is it Your Duty to Investigate the Customer?
In processing your car rental business from negligent liability, do you have a legal duty to check online DMV records before renting a car to a customer? Here’s a look at recent case law.

SEO: How it Boosts Your Bottom Line
There are more than 200 factors that determine where you land in Google search. Are you doing what it takes to increase your online exposure?

Payment Processing Legislation Lowers Debit Card Fees for Businesses
The Durbin Amendment significantly lowered debit card fees, in which a common example of a swiped Visa check card at a retail location would leave accrued a fee as high as $2.10 on a $200 purchase, compared to the post-Durbin fee of $0.31.

DEPARTMENT

  • Editor’s Corner
        Six predictions for the car rental industry in 2012.

  • ACRA: A History
       Tis the annual member drive season.

  • Industry News
       Hertz faces suit, Avis dismissed in negligence case and car sharing sees global growth.

  • Car Rental Q&A
       What’s “non-return allowance” in a manufacturer’s vehicle repurchase program?.

  • Rent Alert
       The Supreme Court declined review of a Graves Amendment challenge.

    Product and Vendor News

    Used Car Prices
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