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ARN Magazine - November/December 2011

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In This Issue:

FEATURES

Payless Turns 40
The car rental and sales company has managed to keep the same logo for 40 years, but has adapted to online reservation systems and other innovations that have affected the industry.

Ad-Wrapped Vehicles Hit the Road
Wrap Media Group offers integrated advertisements, while rental agencies get secured rental periods, allowing deep discounts to customers.

Associate/Customer Perception Gap Revealed in Survey
Are your associates’ perceptions aligned with the customer experience? A first-of-its-king survey gives you exclusive data that can help you with your bottom line.

On-Campus Car Sharing Growing
In a survey of 35 college transportation directors and administrators, Northcoast Research Partners estimates that the car sharing market could reach $1.6 billion.

DEPARTMENT

  • Editor’s Corner
       We’re all going global.

  • ACRA: A History
       The association has been revised throughout its course, but continues to advocate for auto rental industry.

  • Industry News
       Auto Budget Group realigns.
       Graves Law challenged again.

  • Car Rental Q&A
       Harnessing Social Media.

  • Rent Alert
       DTAG takes company off market

    Product and Vendor News
    Used Car Prices
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