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ARN Magazine - March/April 2010

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In This Issue:

FEATURES

Thriving in the New Economy
While rentals are down 10-15 percent, independent operators and small franchisees are aggressively adapting to new market conditions and reaping the rewards.

Buying Used Cars (Intelligently)
With fewer car programs and a cap on financing limits, it’s time to consider “fleeting up” with used vehicles.

15 Ways to Build Your Business in a Tough Economy
This year’s Car Rental Show gives you more ways than ever to network, learn and build your business.

Fox Celebrates 20
Fox Rent A Car remains focused on the leisure market with a business plan that promotes steady growth while weathering tough economic times.

5 Key Factors Driving Effective Rate Management
In a down economy, implementing a revenue management strategy that addresses potential customers, fleet utilization, advance reservation build and competitors’ constant price fluctuation is more essential than ever.

DEPARTMENT

  • Publisher’s Perspective
       Separating fact from hysteria with Toyota unintended acceleraion
  • Industry News
       Hertz wins lawsuit: industry opposes Arizona car rental tax
  • Car Rental Q&A
       How to get your frontline staff to take car theft prevention seriously.
  • RentAlert
       Public RACs report earnings and 2010 outlook
  • Product and Vendor News
  • Used Car Prices
  • Product and Vendors News
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