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F&I and Showroom - September 2010

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In this Issue

FEATURES

Special Finance
Charting the Recovery
Jim Bass points out the good, the bad and the ugly about the recovery – and what lending sources are really saying these days.

Dealer Profile
Setting the Pace for 2010
Jim Bass points out the good, the bad and the ugly about the recovery – and what lending sources are really saying these days.

Q&A
Ready to Capitalize
The head of Capital one Auto Finance checks in to say where the company stands and where it hopes to be in the second half.

Fixed Operations
Driving Profits in the Service Lane
Keep customers in the fold by showing them you care about the safety and reliability of their vehicles.

Marketing
What Did That Cost You?
If your cost per car sold equation includes sales not dependent on advertising you may be getting the wrong answer.

Public Relations
5 Ways to Get Good PR
Public relations isn’t just for big corporations and movie stars. Seasoned publicist reveals his secrets for generation ‘buzz.’

DEPARTMENTS
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  • Mad Marv
  • Editorial Page
  • Developments
  • Bottomliners
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  • Industry Trends
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