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ARN Magazine - July/August 2005
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In this Issue:
Tax Proposals Continue to Target Car Rental
Car rental taxes now help fund 14 stadiums and arenas in the U.S. Nineteen new tax plans, proposed for a variety of public projects, are pending.
Stop Viewing Your Web Site as Just a Reservation Taker
The most effective Web sites promote the brand and company image, foster customer loyalty, and help differentiate the company from competitors.
It’s Time to Diversify Your Remarketing Plan
A balanced remarketing plan features multiple disposal channels – not solely auctions. Don’t overlook direct sales to local, and not so local, dealers.
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