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F&I and Showroom - June 2012

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In this Issue

FEATURES

On the Point
Fact from Fiction
‘Da Man’ continues his assault on the propaganda machine, revisits past predictions and gives credit to the OEMs that are stacking the lots with good product.

Dealer Profile
F&I Unplugged
Two Indiana dealers explain why they dropped their four-column paper menus in favor of a two-column mobile menu - and how the switch jump-started their product sales.

Technology
5 Difference Makers
Digital tools are getting smarter, faster and easier to use. The magazine’s tech expert breaks down five new tools that could revolutionize the business.

Finance and Insurance
4 Steps to the Sale
When selling environmental protection, you need to clear up several misconceptions. Doing so will pave the way to a successful sale.

Fixed Operations
Meeting and Greeting the Service ‘Up’
The magazine’s resident fixed-ops expert offers a three-step process for welcoming service customers, and explains how it can lead ot more upsell opportunities.

DEPARTMENTS
  • Letters
  • Editorial
  • Developments
  • Industry Trends
  • Sales Driver
  • Bottomliners
  • Legal
  • Mad Marv
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