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ARN Magazine - November/December 2006

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In this Issue:

Playing the Market: Rental Car Companies Go Public
Hertz and Vanguard will soon trade alongside Avis Budget Group and Dollar Thrifty Group on the Big Board. With profit pressures and stronger than ever, what are the ramifications of rental car companies going public.

Meet the new ACRA
Finding strength in numbers, ACRA is ready to fight for sensible legislation affecting the car rental industry on the local, state and national level.

Sponsorship: A Unique Way to Broaden Your Marketing Program
Want to see your company’s name in lights? Targeted sponsorship of special events or sports teams can be a smart way to get positive publicity.
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