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F&I and Showroom - June 2010

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In this Issue

FEATURES

Technology
Mobilization Nation
This month, Germain Motor Co. steps into the mobile world with a dealership-branded mobile app.

Dealer Profile
Fighting for a Worthy Cause
Cal Worthington Ford may relocate form its longtime home in Long Beach, Calif., if the city can’t beat the offer from its manufacturer.

Rental Operation
The Rental Effect
Running an in-dealership rental department might be the boost your bottom line needs. Dealer expert lays out the possibilities.

Rental Operations
6 Signs You’re Ready to Rent
Dealer management expert provides a six-step checklist to consult before you take the leap into a new rental operation.

Finance and Insurance
Objection Drilling
Could the characterization of F&I managers as the dealership’s best closers be hindering them in today’s economic environment?

Compliance
A Bona-Fide Defense
What exactly does he Federal Trade Commission mean by ‘bona fide’ or ‘good faith’?

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